Case Study · Staffing
Staffing SEO case study: from outside the top 30 to #1
A Japanese staffing company needed more search-driven job applications, not just more traffic.
#1target keyword, from outside top 30
1.7×search-driven applications year over year
Problem
The site had useful services, but weak search positioning.
The team needed clearer Japanese keyword targeting, stronger page roles and a content direction that could support applications.
My work
- Reviewed business strengths and search demand
- Reorganized priority keyword targets
- Clarified page and content roles
- Prepared implementation guidance for the production partner
What changed
From scattered SEO effort to clearer search intent.
Targeting
Focused on terms connected to actual staffing demand.
Content
Created a more useful structure for users and search engines.
Implementation
Gave the web partner clear SEO instructions instead of abstract advice.