Case Study · Medical Device
Medical device SEO case study: from around #50 to #5
The product site needed to become a stronger sales channel, with clearer targeting and more useful Japanese content.
#5target keyword, from around #50
1.6×search-driven inquiries
Problem
The page existed, but the target was too broad.
The site needed a clearer customer focus, better Japanese keyword selection and content that matched what buyers were actually trying to understand.
My work
- Narrowed the priority customer and search intent
- Selected higher-value Japanese keyword targets
- Designed supporting content around real questions
- Connected SEO work to product inquiry growth
What changed
The site became easier for searchers to understand.
Sharper audience
The SEO plan focused on the users most likely to inquire.
Better content plan
Supporting pages addressed search demand around the product category.
Business metric
The work was judged by inquiries, not only rank movement.